Vogue Eyewear has launched its latest “Keep Playing” campaign featuring brand ambassador Taapsee Pannu. This fun, vibrant, and upbeat campaign aims to inspire audiences to embrace life’s moments with a playful spirit, encouraging a positive and joyful approach to life’s dynamic situations.
The “Keep Playing” Campaign highlights the significance of maintaining a positive attitude and invites consumers to enjoy life’s colorful facets joyfully. It showcases everyday scenarios such as daydreaming, experimenting with fashion, dancing freely, and embracing the unexpected, underscoring activities that enrich daily life.
Expressing her excitement about the new Campaign, Taapsee Pannu shared, “I’m thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of ‘Keep Playing’ resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”
Gunjan Saigal, Brand Group Head – Luxury, Premium & Fast Fashion, emphasized the campaign’s celebration of self-expression. “Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered,” Saigal stated.
The ‘Keep Playing’ Campaign is the brainchild of Brandmovers India, with creative direction by Bosco Bhandarkar and photography by Anushka Menon. Adrijaa Sanyal, Creative Director at Brandmovers India, shared the campaign’s vision: “Our brand is illuminated by our consumers’ self-revelation. We are delighted to see them embrace their individuality in intense and playful moments, their reveries, and even their smallest acts of defiance. With the charismatic Taapsee Pannu as our ambassador, we believe this Campaign will uplift spirits and style wherever it goes.”
The integrated marketing campaign will be launched across various channels to reach a nationwide audience. It aims to inspire individuals to keep playing and live life with vibrancy and joy.