Van Heusen Appoints Taapsee Pannu as Its Brand Ambassador for Women’s Wear
Van Heusen, a leading Indian fashion brand under Aditya Birla Fashion and Retail, has announced its exciting new partnership with acclaimed Bollywood actress Taapsee Pannu. As the new brand ambassador for Van Heusen’s women’s fashion segment, Pannu brings her dynamic and versatile personality to a brand that is equally committed to offering modern, functional, and stylish clothing to today’s discerning women.
The collaboration marks a significant milestone for Van Heusen, as the brand continues to innovate and cater to the evolving needs of the modern Indian woman. Known for her impactful roles in films and her confident, go-getter attitude, Taapsee Pannu perfectly aligns with the essence of Van Heusen. She embodies the values of ambition, strength, and versatility, traits that the brand aims to reflect in its “Lead Every Role” campaign.
Commenting on her association with Van Heusen, Pannu expressed her excitement: “I’m extremely happy and thrilled to be the new face of Van Heusen because I feel this brand truly represents today’s modern Indian woman who is ambitious and self-made. Van Heusen has versatile and fashionable offerings, and I am super glad to be part of the Lead Every Role campaign, as this concept is extremely close to my heart.”
Pannu’s statement reflects the synergy between her personal and professional journey and the values that Van Heusen stands for.
Van Heusen’s “Lead Every Role” campaign is an ode to women juggling various roles throughout their lives, from career-driven professionals to casual adventurers. The campaign aims to inspire women to embrace their many facets with confidence and style. As the face of this campaign, Pannu perfectly represents this vision, thanks to her dynamic career and personal drive to always push boundaries.
Van Heusen’s offerings span various occasions, including formal wear, casual attire, travel outfits, and evening ensembles, making it a one-stop shop for the modern woman. Whether dressing for a boardroom meeting or a weekend getaway, Van Heusen ensures that women can make a statement in every role they play.
Abhay Bahugune, Chief Operating Officer of Van Heusen, shared his thoughts on this association: “We are excited to have Taapsee on board as she truly represents the ambitious and relentless woman of today. Taapsee is a seamless fit for Van Heusen as she has a confident personality and a strong personal mission, much like many of Van Heusen’s women customers. This is a great leap for the brand to live up to the mantle of being India’s leading western wear brand for women.”
This partnership not only highlights the importance of fashion in empowering women but also reflects Van Heusen’s ongoing commitment to being a “force multiplier” for women who lead in every sphere of their lives. The brand continues to provide clothing that blends style with functionality, ensuring that women can feel both confident and comfortable.