A new helmet brand called Tvarra has launched in India. It aims to fill a major gap in the two-wheeler safety gear market by focusing entirely on women riders. Unlike traditional helmets, which are mostly just smaller versions of men’s designs, Tvarra helmets are built specifically for women, with attention to fit, comfort, and style.
The Indian two-wheeler market is massive, with nearly 20 million vehicles sold each year. While men ride most motorcycles, about 35% of scooter riders are women. Despite helmet rules being in place, many riders still skip wearing them due to poor enforcement, discomfort in hot weather, or simply personal resistance. For women, additional reasons include worries about hair, makeup, and a lack of stylish options.
Tvarra is stepping in with a solution that blends safety with fashion. Its helmets are lightweight, open-face models designed for short city rides, such as commuting to work, school, or running errands. They come in attractive floral prints and pastel colours, aiming to make helmets feel more like a lifestyle product than a safety obligation.
The Tvarra helmets also offer better protection than most basic models. They use denser EPS foam (45 density) to absorb shock without adding extra weight. Sizes are currently limited to two, but more, including smaller and kids’ sizes, are expected soon.
Tvarra is a spin-off from Tiivra, a brand that makes high-end helmets for male motorcyclists. While Tiivra focuses on high-speed, performance biking gear, Tvarra is made for daily female commuters between the ages of 15 to 35.
For its launch, Tvarra has chosen to sell exclusively through Amazon, making the helmets more accessible to women across India. Physical helmet stores usually stock very few female-specific options, often limited to pink models in standard sizes. A dedicated Tvarra website is also expected to go live shortly, and expansion to other e-commerce platforms is underway.
Tvarra helmets are priced higher than average, with a listed price of Rs 3,950, but are available on Amazon for around Rs 2,750. Despite the premium pricing, early response has been positive, including interest from companies looking to provide the helmets to female employees.
With no major competitors yet in the women-only helmet space, Tvarra holds a strong first-mover advantage. According to reports, the company plans to expand its offerings beyond helmets, with future products expected to include gloves and other riding accessories.