Swiss sportswear brand On has announced the appointment of American actress Zendaya as its newest high-profile ambassador. This collaboration marks a significant step for the brand as it continues to expand beyond its traditional running category into new areas such as tennis apparel and athleisure.
Zendaya, known for her versatile acting skills and influential presence in the fashion world, will serve as an ambassador and co-produce campaigns for On. Additionally, she will collaborate on exclusive one-off collections, bringing her unique style and creativity to the brand’s offerings.
The partnership between Zendaya and On was first hinted at in April when the brand designed a custom outfit for her during the press tour for “Challengers,” a tennis movie she both starred in and produced. This collaboration highlighted On’s foray into tennis apparel, showcasing their ability to create stylish and functional sportswear.
Originally known for its high-performance running sneakers, On has been diversifying its product range. The inclusion of tennis apparel and athleisure signifies the brand’s commitment to catering to a broader audience. Zendaya’s involvement is expected to enhance On’s appeal in these new categories, attracting fans from various demographics.
Zendaya’s appointment follows On’s recent announcement of FKA Twigs as the creative partner for its new training apparel line. These partnerships with prominent non-athlete figures demonstrate On’s strategic shift towards incorporating fashion and lifestyle elements into its brand identity.
With Zendaya on board, On is poised to strengthen its position in the competitive sportswear market. Her influence and creative input are anticipated to bring fresh perspectives and innovative designs to the brand’s expanding portfolio.
This collaboration promises exciting developments for On, as it continues to blend performance with style, appealing to both athletes and fashion-forward individuals alike.
For more updates and details, keep an eye on: www.on.com