Somany Ceramics Limited has appointed superstar Salman Khan as its new brand ambassador. The brand is on an aggressive expansion mode and is all set to launch a brand advertising campaign with Khan shortly.
The campaign with the actor will be showcasing Somany’s humble and rooted approach with the tag line ‘Zameen Se Judey’. The company believes that Khan’s personality will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded’.
The company will also partner with the actor for a complete 360 degree brand campaign, which will include outdoor campaigns, TVCs and social media campaigns.