BullRage, a workout wear and athleisure brand, has officially announced its arrival with a dynamic new campaign featuring cricketing sensation Shivam Dube. Conceptualized by Decision Pinnacle, the campaign brings the brand’s tagline “Hope, Hustle, Triumph” to life through Dube’s inspiring journey.
As an athleisure and activewear brand for both men and women, BullRage initially started offline and has now launched its online presence through a direct-to-consumer (D2C) model. The brand will soon be available on various marketplaces across India.
Shivam Dube, who is currently playing for the Indian team in the T20 World Cup, stars in the campaign. His story of perseverance and success perfectly aligns with BullRage’s brand values. Dube expressed his enthusiasm about being the brand ambassador, saying, “BullRage is a brand created by fitness experts. The functional fabric helps elevate my performance, and I like the contemporary premium finish and detailing. I could associate with the story that Afzal, founder of BullRage, told me about his inspiration to create an activewear brand in India that can become a global brand. Both of us use rage to fuel our passions, and the brand speaks about taming rage to succeed in life, which is something I 100% resonate with.”
Bandana Chhetri, founder of FairPlay Sports, which exclusively manages Shivam Dube and other top athletes from India, added, “Shivam Dube’s partnership with BullRage enriches our portfolio, showcasing our dedication to athletes who epitomize resilience and excellence. This collaboration reflects our commitment to empowering individuals who embody the ethos of perseverance. Through BullRage, we continue to champion athletes on their journey to success.”
Afzal Pasha Mohammad, founder of BullRage, expressed his excitement about having Shivam Dube as the face of the brand. “We are delighted to have Shivam as our celebrity brand ambassador. He has shown his true potential year after year, and his story of overcoming adversity and transforming himself to achieve his goals aligns with our brand values. We believe that between hustle and triumph is a moment of rage that fuels commitment and doggedness – we call this BullRAGe. BullRAGe is a high-performance activewear and athleisure brand for high-octane workouts.”
The campaign, brought to life by Decision Pinnacle in collaboration with Median as the production house, is designed to communicate the powerful philosophy of channeling rage into positive action. Shivakant Menon, creative director at Decision Pinnacle, explained, “There’s so much one can do if they tame their rage. Rage is a powerful resource which, when stored, can help fuel passion, ambition, and the drive needed to succeed. This holds true for athletes, fitness enthusiasts, and for all of us who use rage fruitfully. A knee-jerk reaction or reckless action is wasting that rage, especially in life as in sports. When you can’t let rage control your actions, instead bottle it up and let actions speak louder than words. We found a great match in the philosophy between the brand positioning and the story of Shivam Dube. This is what’s communicated in the film. Keep an eye on BullRage as we look to build the biggest workout community through an apparel brand.”
With this exciting new campaign, BullRage is set to make a significant impact in the fitness and athleisure market, encouraging individuals to harness their inner rage and turn it into triumph.