Nutrela, a leading name in health-focused food products, has announced Bollywood star, entrepreneur, and fitness icon Shilpa Shetty as its new brand ambassador. This collaboration marks the beginning of an ambitious 360-degree campaign spanning digital, print, TV, online, and outdoor media, aiming to reinforce the brand’s commitment to promoting a nutritious lifestyle.
Shilpa Shetty’s dedication to health and wellness perfectly aligns with Nutrela’s mission to provide protein-rich, wholesome foods to Indian households. Speaking on the partnership, Patanjali Foods CEO Sanjeev Asthana remarked, “Shilpa Shetty is a leading figure in health and wellness in India. Her passion for promoting balanced living complements Nutrela’s ethos. Her influence will inspire millions to incorporate Nutrela Soya Nuggets into their diets, highlighting the importance of a protein-rich lifestyle.”
Shilpa shared her excitement, stating, “I am thrilled to join Nutrela’s remarkable journey. Nutrela Soya Nuggets are not only rich in protein but also delicious, making them a perfect addition to any diet. I resonate deeply with the brand’s commitment to promoting a nutritious lifestyle and look forward to contributing to its mission of making a positive impact on Indian households.”
Nutrela’s 360-degree campaign, launched alongside this partnership, leverages the power of digital innovation and traditional media to connect with diverse audiences. The campaign showcases engaging recipes, health tips, and nutritional content, all featuring Nutrela’s versatile range of products. By tapping into Shilpa Shetty’s influence, Nutrela aims to inspire consumers to adopt healthier food choices without compromising on taste.
Through this partnership, Nutrela seeks to highlight the versatility of its products, particularly Soya Nuggets, as a cornerstone of a balanced and nutritious diet. The campaign illustrates how Nutrela can be seamlessly integrated into a variety of dishes, catering to India’s diverse culinary preferences.
With this collaboration, Nutrela solidifies its position as a trusted partner for health-conscious consumers. The brand’s dedication to wellness, paired with Shilpa Shetty’s advocacy for a nutritious lifestyle, creates a compelling narrative that resonates with Indian households seeking healthy and delicious food options.
As Nutrela embarks on this exciting new phase, the brand and its ambassador, Shilpa Shetty, are set to inspire a wave of healthier living across India.