Schwarzkopf, the renowned haircare brand, has proudly named Emmy award-winning actress, platinum recording artist, and advocate Dove Cameron as its new Global Brand Ambassador. This exciting announcement follows the launch of Schwarzkopf’s “What Story Will You Tell?” campaign, which aims to celebrate personal expression through hair.
This year, Schwarzkopf has declared it the ‘year of the blond’ with its “What Story Will You Tell?” campaign, initially launched on March 5 with Global Brand Ambassador Sofia Vergara and Global Color Ambassador Chris Appleton. By introducing Dove Cameron into the fold, Schwarzkopf aims to reach a broader audience, leveraging her diverse career in film, television, and music to inspire consumers to embrace and share their unique hair stories.
Chris McClement, Senior Vice President of Marketing at Henkel North America, expressed his enthusiasm for the new partnership:
“It has been so exciting to see the response from our alignment with current brand partners, Sofia Vergara and Chris Appleton. And now, we are reaching out to a larger, more diverse audience by joining forces with Dove Cameron. She has gone through an evolution personally, with her career and with her style and we’re thrilled she chose Schwarzkopf to be at the forefront of her hair evolution. Henkel has always been committed to providing high-quality innovations & formulas and we are excited to see what stories Dove helps us to tell in our continued work together.”
Cameron, a long-time fan of Schwarzkopf products, will now play a pivotal role in representing the brand. She will feature prominently in new social media campaigns, showcasing the transformative power of Schwarzkopf’s products. Cameron will also highlight how Schwarzkopf’s at-home innovation, Keratin Blonde, helps her maintain her signature color.
Reflecting on her personal hair journey, Cameron shared:
“My hair journey started when I was only 8 years old when I became obsessed with the power of dyeing my hair and experimenting with identity and character and the control that gives me as an artist. I had a very specific hair color during a very formative time in my life when I started in film and television which became the color that I was known for. My identity has changed a lot as I’ve gotten older and found myself, and hair color has been a big part of being able to claim my identity over and over whenever I feel the need to. Changing my hair color makes me feel renewed, reset, and fresh and Schwarzkopf is the only brand – and blonde – I trust.”
With Dove Cameron as its new Global Brand Ambassador, Schwarzkopf is set to inspire a wider audience to explore their hair stories. This collaboration promises to bring innovative campaigns and products that empower individuals to express their identities through their hair. Fans and consumers can look forward to engaging content and insights from Dove Cameron as she embodies the essence of Schwarzkopf’s commitment to quality and personal expression.