Citroën Appoints Mahendra Singh Dhoni as Brand Ambassador in India
Citroën has proudly announced the appointment of Mahendra Singh Dhoni as its new brand ambassador in India. The legendary cricketer will make his debut with Citroën in an upcoming campaign that will go live soon.
“We are very excited to welcome Mahendra Singh Dhoni into the Citroën family,” said Shishir Mishra, Brand Director of Citroën India. “His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”
Mahendra Singh Dhoni expressed his enthusiasm for the new partnership: “As a passionate automobile enthusiast, I am elated to join forces with the French iconic brand Citroën, renowned the world over for its innovation and engineering prowess.”
Dhoni further elaborated, “The brand shares my commitment to electric mobility and sustainable solutions and, like me, focuses on doing what really matters. Citroën’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”
The partnership between Citroën and Mahendra Singh Dhoni is a strategic move that will bolster the brand’s presence in India, in line with the country’s increasing emphasis on sustainability and innovative automotive solutions. Dhoni’s involvement is not just about enhancing Citroën’s appeal but also about leveraging his popularity and shared values to connect with a broader audience, thereby creating a win-win situation for both parties.
Get ready for the much-awaited launch of Citroën’s new campaign, starring none other than Mahendra Singh Dhoni. As always, we are committed to delivering cutting-edge, customer-centric solutions in the automotive industry, and this campaign is no exception. Stay tuned for more updates!