Zouk, the renowned 100% vegan lifestyle brand known for its India-inspired designs, has made an exciting announcement by appointing Sara Ali Khan as its first brand ambassador. Alongside this announcement, Zouk is also releasing its first-ever brand film, which beautifully encapsulates Sara Ali Khan’s life, intertwined with Indian heritage and legacy.
The collaboration between Zouk and Sara Ali Khan is significant as the brand expands its retail presence and aims to make a mark in India’s bags and accessories market.
Sara Ali Khan, known for her blend of traditional and modern approaches in her personal and professional life, perfectly embodies the values and aesthetics of Zouk. Her energy, authenticity, and passion for fashion align seamlessly with the brand’s vision. As the first brand ambassador, Sara’s association with Zouk will inspire individuals to embrace a traditional yet functional lifestyle without compromising style.
The brand film serves as a captivating narrative of Sara Ali Khan’s personal journey, highlighting her deep connection with Zouk and how the brand resonates with her values and aspirations. Through this film, viewers will witness the seamless integration of traditional Indian elements with modern design in Zouk’s bags and wallets, mirroring Sara’s own belief in embracing ethnic choices while making responsible and cruelty-free fashion decisions.
Together with Zouk, Sara Ali Khan aims to represent the spirit of “Proudly Indian” and inspire individuals to celebrate their cultural heritage while making conscious choices for a brighter future. Zouk’s dedication to offering vegan and cruelty-free alternatives in the fashion industry aligns with Sara’s values and her commitment to making a positive impact.
The partnership between Zouk and Sara Ali Khan marks a pivotal moment for the brand as it expands its retail presence and aims to capture a significant share of India’s bags and accessories market. With Sara’s support as the brand ambassador, Zouk seeks to reach a wider audience and create greater awareness about the importance of cruelty-free and vegan alternatives in the fashion industry. The collaboration will undoubtedly bolster Zouk’s visibility and reinforce its commitment to ethical and sustainable fashion choices.