Bollywood actor Sara Ali Khan has been announced as the official brand ambassador for Fashor, the women’s ethnic and fusion-wear label, kicking off her association with the launch of the brand’s latest campaign, “Dil Se Indian.”
The collection celebrates India’s rich cultural diversity, blending bold prints, modern cuts, and traditional techniques. It offers an array of versatile pieces designed for both everyday and festive wear. The collection is available in sizes S to 5XL, catering to all body types.
Fashor’s decision to collaborate with Sara Ali Khan highlights the brand’s dedication to representing the modern Indian woman. Sara’s effortless style and deep connection to Indian traditions make her an ideal ambassador for a brand rooted in cultural pride and modernity.
Sara expressed her admiration for the brand in her statement about the partnership, saying, “FASHOR’s stylish and high-quality ethnic wear has always resonated with me. I love how they blend modern silhouettes and prints with traditional Indian craftsmanship to create looks that are perfect for any occasion. I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways.”
The “Dil Se Indian” collection is designed to appeal to women who want to embrace their cultural heritage while incorporating modern trends. From everyday wear to festive ensembles, the collection’s versatility allows women to feel confident and stylish in any setting. The pieces in this collection fuse bold, eye-catching designs with contemporary silhouettes, reflecting a perfect balance between tradition and modernity.
Vikram Kankaria, co-founder and CEO of Fashor, expressed his excitement over the collaboration, noting that Sara’s vibrant personality and authentic connection to Indian traditions resonate with the brand’s values. “Sara Ali Khan is the perfect representation of everything Fashor stands for—authenticity, individuality, and cultural pride. With ‘Dil Se Indian,’ we are celebrating the pride and beauty of being Indian, not just through fashion but in the way we live our everyday lives. Having Sara as the face of Fashor amplifies our message and helps us connect with women who cherish their heritage while embracing modernity.”
The “Dil Se Indian” campaign will be promoted across various digital platforms and leading online marketplaces, including Myntra, Nykaa Fashion, and Ajio, alongside Fashor’s website and mobile app. Looking to the future, Fashor also plans to expand its offline presence with over 100 exclusive brand outlets (EBOs) set to open across India in the coming years.
With Sara Ali Khan as the face of Fashor, the brand is poised to connect with women across the country, offering them an opportunity to celebrate their ethnicity through fashion that is bold, modern, and undeniably Indian.