Reebok, a global leader in sports footwear and apparel, has marked a significant milestone in its Indian retail journey by launching two new stores in Chennai, specifically in Anna Nagar and Phoenix Marketcity. The opening event was graced by actress Taapsee Pannu, who is also Reebok’s brand ambassador. Pannu’s presence at the inauguration epitomized the brand’s fitness and style ethos.
These new Reebok stores are part of a strategic initiative by Aditya Birla Fashion and Retail Limited (ABFRL) to meet the rising demand for premium sportswear in Chennai. The stores feature a contemporary and welcoming design, showcasing Reebok’s signature collections in core categories such as Running, Training, Walking, and Lifestyle. The stores provide customers with an immersive shopping experience, offering a wide selection of high-performance athletic footwear, stylish activewear, and essential accessories designed to elevate their fitness journeys.
Taapsee Pannu, an advocate for fitness and an active lifestyle, praised Reebok’s dedication to providing products that cater to diverse fitness needs. “As an advocate of fitness and an active lifestyle, I appreciate Reebok’s dedication to providing products that meet diverse fitness needs,” said Pannu at the launch event.
Manoj Juneja, CEO of Reebok India, emphasized the significance of this expansion. “The opening of these new stores in Chennai represents more than just an expansion for Reebok; it symbolizes our deep-rooted commitment to fostering a thriving sports and fitness culture in this vibrant city. Chennai, with its dynamic spirit and evolving fitness ethos, presents an opportune landscape for us to further our mission of enabling individuals to lead healthier, more active lives,” Juneja stated.
Reebok’s continued growth in India underscores its commitment to supporting its customers’ fitness and wellness aspirations. The launch of these new stores further strengthens Reebok’s position as a leading provider of sportswear and fitness solutions in the country. By expanding its retail footprint, Reebok aims to cater to the growing demand for high-quality sportswear and contribute to the burgeoning fitness culture in India.
Reebok’s strategic retail expansion in Chennai signifies a robust commitment to the Indian market. It reflects the brand’s focus on providing innovative, high-performance fitness solutions to its diverse customer base.