Cetaphil, the renowned skincare brand by Galderma, has announced actor Rashmika Mandanna as its new brand ambassador for the Bright Healthy Radiance (BHR) range. Known for her natural beauty and charm, Mandanna’s association with Cetaphil aims to promote self-confidence and skincare solutions for sensitive skin.
As part of this collaboration, Mandanna will be featured in various campaigns across multiple platforms, endorsing the BHR range, which is designed to enhance skin brightness while maintaining its health and sensitivity. To mark this partnership, Cetaphil has launched a brand video campaign with the message “Choose Your Bright Side,” emphasizing self-acceptance and positivity.
Expressing her excitement about the association, Mandanna shared, “I am thrilled to partner with Cetaphil, a brand that I have personally used for years. Cetaphil truly celebrates natural beauty and understands the needs of sensitive skin. The Bright Healthy Radiance range aligns perfectly with my belief in embracing one’s true self and feeling confident in your own skin.”
Raghvendra Sadashiva, General Manager of Galderma India, highlighted the synergy between Mandanna and the brand, stating, “Rashmika embodies the spirit of our Bright Healthy Radiance range with her genuine positivity and vibrancy. Together, we are committed to empowering individuals to break free from self-doubt and embrace their individuality while providing effective skincare solutions.”
The campaign will be promoted through a 360-degree marketing approach, spanning television, digital platforms, and on-ground activations. With Mandanna’s influence and Cetaphil’s trusted skincare expertise, this partnership aims to encourage individuals to prioritize healthy, radiant skin while embracing their natural beauty.