Rashmika Mandanna Becomes Pilgrim’s Hair Care Brand Ambassador
Beauty and personal care brand Pilgrim has announced the appointment of popular actress Rashmika Mandanna as the new face of its hair care product range. Known for her widespread appeal across India, Mandanna will play a key role in promoting the brand’s latest campaign, ‘The Secret is in the Mix,’ which emphasizes the importance of expertly combining ingredients to achieve exceptional hair care results.
Rashmika Mandanna expressed her excitement about the partnership, stating, “I’ve always believed that hair care goes beyond just using the right ingredients—it’s about how they’re brought together. This campaign is truly special because it highlights that while trends come and go, the real magic lies in how ingredients are expertly combined to deliver results. Pilgrim’s hair care products masterfully blend natural and active ingredients, making them truly transformative. I look forward to a great association with Pilgrim and can’t wait to share these remarkable hair care secrets with everyone.”
Mandanna’s collaboration with Pilgrim is particularly strategic, as her influence among young Indian audiences aligns with the brand’s goal to strengthen its connection with Gen Z consumers. The new campaign contrasts the fleeting nature of viral trends with the lasting effectiveness of Pilgrim’s products, which are presented by Mandanna as having a superior mix of ingredients.
Pilgrim’s co-founder, Gagandeep Makker, highlighted the significance of this partnership, saying, “As Pilgrim continues to grow and take its next big leap, Rashmika is the perfect person to represent the spirit of our brand and lead us into this new era. This partnership is a significant milestone as we continue to innovate and provide exceptional solutions to our dynamic consumers, and we look forward to scaling new heights together. Our hair care range has received tremendous love, with products like the Hair Growth Serum and Patuá & Keratin Smoothening Shampoo becoming game-changers in the market. Today’s young audience is always searching for innovative solutions for healthy and silky hair, and Rashmika embodies this quest perfectly. We are thrilled to welcome her to the Pilgrim family.”
With Rashmika Mandanna at the forefront, Pilgrim is set to continue its innovation journey, offering consumers hair care solutions that blend nature and science for truly transformative results.