Plum BodyLovin’, the vibrant bath and body brand owned by Pureplay Skin Sciences, has announced Bollywood actress Ananya Panday as its new brand ambassador. Known for her effervescent personality, Panday will spearhead campaigns promoting Plum’s body mists, perfumes, and deodorants across various media platforms.
The partnership between Ananya Panday and Plum BodyLovin is described as a seamless connection, reflecting the brand’s vibrant, light-hearted, quirky, and delightful essence. The company believes that Panday’s cheerful and dynamic persona aligns perfectly with its DNA, making her an ideal ambassador.
Shankar Prasad, CEO and founder of Pureplay Skin Sciences, expressed his excitement about the collaboration. “We’re elated to be associated with one of the most promising actresses and youth icons in India today. Her cheerful persona and dynamism blend perfectly with the brand, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful & premium fragrances. We are thrilled to have her on board & can’t wait for everyone to see the collaboration come to life, soon!”
Ananya Panday, equally enthusiastic, shared her thoughts on the partnership. “As someone who has always loved good fragrances & all things fun, this association with them was one I didn’t have to think twice about. Given my love for animals, I also loved that the brand is 100% vegan & cruelty-free.”
This announcement follows Plum BodyLovin’s securing significant funding to expand its operations. In March, the online beauty brand raised $35 million in funding led by A91 Partners, bringing its total institutional funding to approximately $50 million. This financial backing positions Plum BodyLovin well for growth in the booming direct-to-consumer (D2C) market.