Pepsico India has recently launched a new campaign featuring India’s one of the biggest superstars. In the advertisement, it can be seen that the male model is in a double role and it is indeed the biggest crossover in the history of Indian ads. Using the ultra-hi-tech Deepfake technology, Pepsi became the first Indian brand to use the technology to recreate an iconic Bollywood character. The ad begins with the popular dialogue by the superstar, saying ‘Swagat Nahi Karoge Hamara?’ Later, they both start drinking the soft drink together.
WATCH THE PEPSI NEW AD 2022 – THE BIGGEST CROSSOVER IN HISTORY AD CAST HERE
Pepsi New AD 2022 – The Biggest Crossover in History Ad Cast
Male Model (Younger version and the latest version)
Salman Khan (Instagram @beingsalmankhan)
Category lead (cola, PepsiCo India)
Saumya Rathor
Director
Ayappa KM
Writer
Devaiah Bopanna
Product/Campaign Description
Double Salman. Double Swag. Too Much Fun! #HarGhoontMeinSwag #PepsiMoreFizzMoreRefreshing