In an exciting move that blends Bollywood glamour with snack time delight, Orion India, the South Korean snack company, has proudly introduced Palak Tiwari as the brand ambassador for its salty sensation, Turtle Chips, in India. The announcement marks a strategic step to enhance market presence, especially among the dynamic Indian youth.
Palak Tiwari, the rising star in Bollywood, takes centre stage in the latest commercial, showcasing the spicy devil flavour of Turtle Chips. Her bold and playful persona effortlessly aligns with Turtle Chips’ crunch and intense flavor, making her the perfect choice to represent the brand.
In the visually captivating commercial that Orion India’s marketing team conceptualizes, Palak transforms into a devil upon savouring the spicy devil flavour of Turtle Chips. This creative portrayal effectively conveys the irresistible and intense taste experience that differentiates this variant. As she indulges in the tantalizing crunch of the chips, Palak’s playful transformation adds a captivating visual element, emphasizing the fiery and bold nature of the spicy devil flavor.
Saurabh Saith, CEO of Orion India, expressed his excitement about the partnership, stating, “We are very happy to share the appointment of Palak Tiwari as our brand ambassador. It’s a strategic move to enhance awareness, especially among the dynamic Indian youth. Palak’s infectious personality, coupled with her playful wit and charm, perfectly embodies the essence of Turtle Chips, particularly the spicy devil flavor – offering a spicy twist to the everyday snacking experience.”
The multimedia campaign, featuring Palak Tiwari, has been rolled out across various platforms, including digital film, print, radio, and outdoor advertising, targeting key markets in India. This comprehensive approach aims to reach a wide audience and create a lasting impression.
Palak Tiwari expressed her thrill about the collaboration, saying, “I am thrilled to be associated with Orion’s Turtle Chips. Filming the commercial for its popular spicy devil flavor Turtle Chips was an absolute blast. The energy and fun we had on set are clearly evident in the commercial, effectively conveying the brand attributes of being cheerful and quirky.”
Raje Suneet Jain, senior category marketing lead at Orion India, shared insights into the partnership, stating, “As part of this collaboration, we aim to dial up brand awareness of Turtle Chips, our 4-layered patent snacks in India. We look forward to captivating our consumers with our latest campaign that spotlights the spicy and crunchy nature of our Chips.”
With Palak Tiwari’s infectious energy and the tantalizing appeal of Turtle Chips, Orion India is set to make snacking an experience that is not just flavorful but also devilishly delightful.