Dabur India, a trusted name in Ayurvedic products, has recently announced its collaboration with Bollywood sensation Nora Fatehi. Nora will be the celebrity brand ambassador for Dabur’s latest offering, the cooling hair oil called Dabur Cool King Thanda Tel. This exciting partnership aims to captivate consumers with a fresh campaign, promising a rejuvenating experience this summer.
Nora Fatehi’s vibrant energy and natural beauty perfectly align with Dabur Cool King Thanda Tel’s essence. The cooling hair oil stands out from the competition with its unique innovation – a specially designed chill tube infused with peppermint and cooling crystals. This combination offers an unparalleled cooling sensation to the users, and Nora Fatehi’s association with Dabur Cool King Thanda Tel strengthens the brand’s connection with consumers, particularly in the Hindi heartland.
Expressing her enthusiasm about joining forces with Dabur, Nora Fatehi stated her honor in representing a brand that has gained consumers’ trust for generations. As the face of Dabur Cool King Thanda Tel, Nora eagerly anticipates sharing this revolutionary hair oil, which utilizes a distinctive cooling technology to soothe and relax users. Nora’s excitement about this product is bound to resonate with her fans and create a buzz around Dabur Cool King Thanda Tel.
The national creative director of Rediffusion, Pramod Sharma, highlighted the agency’s objective of creating an engaging and immersive TV commercial for Dabur Cool King Thanda Tel, specifically targeting the Hindi heartland audience. The ad showcases Nora Fatehi’s vivacious personality and features a high-energy dance performance, adding entertainment value to the campaign. With Nora’s electric presence, the ad is poised to revolutionize the cooling oil category and redefine consumer perceptions.