Dixcy Scott recently launched a new campaign ‘Body Language Jo Chaa Jaye’. The campaign focuses on showing superior performance and the launch of a diverse range of innerwear for men. In the advertisement, it can be seen a boy visiting his future father-in-law to ask for the hand of his daughter for marriage when the male model enters and tells the father that the boy’s clothes’ elastics are so loose for him to take care of the daughter. The male model calls himself a ‘body language translator’.
NEW DIXCY SCOTT TVC – BODY LANGUAGE JO CHHA JAAYE – BODY LANGUAGE TRANSLATOR – FATHER-IN-LAW AD HERE
New Dixcy Scott TVC – Body Language Jo Chha Jaaye – Body Language Translator Advertisement Cast and Crew
Male Model
Rahul Dev (Instagram @rahuldevofficial)
Managing Partner (Creative – TBWA)
Parixit Bhattacharya
Chief Category and Operations officer, Modenik Lifestyle
Shekhar Tiwari
Campaign Conceptualized by
TBWA
Product/Campaign Official Description
Dixcy Scott is proud to show you our transformation into a new and improved avatar. Get ready to experience the change and rediscover comfort and style.