Heinz, an American food processing company based in Pittsburgh, Pennsylvania, launched its first “masterbrand campaign” in a decade. The new craving-inducing ad is created by agency BBH London.
The Heinz’s campaign will be anchored by ads endorsing three core product lines: Heinz Seriously Good Mayonnaise, Heinz Soups and Heinz Beans.
Kraft Heinz’s brand-building director Olivia Hibbert said, “Heinz has been a staple in the lives of British consumers for generations, and we are immensely proud to have such a rich history and connection to our consumers.”
Further, she said, “2019 is an exciting moment as we celebrate our 150th birthday and look to leverage our power as a food masterbrand more.”