Supermodel Gisele Bündchen Discusses Lifestyle, Fashion And Family With IWC Schaffhausen
IWC Schaffhausen, the esteemed Swiss luxury watch manufacturer, recently hosted an intimate and enlightening conversation with supermodel and brand ambassador Gisele Bündchen during Art Basel Miami. The event, set against the backdrop of Miami Beach’s renowned contemporary art museum, The Bass, unfolded as a true celebration of design, fashion, and architecture, reflecting sophistication and cultural depth.
Gisele, accompanied on stage by stylist and HODINKEE’s style editor, Malaika Crawford, delved into the intricacies of her life, revealing how she successfully balances a fully packed schedule, finds precious “me time,” and, most importantly, prioritizes family moments. With nearly three decades of influence in the fashion world and beyond, Gisele shared profound insights into the fusion of time management, watches, and personal style, offering a glimpse into the philosophy that has shaped her remarkable career.
IWC Schaffhausen, founded in 1868 by American watchmaker and engineer Florentine Ariosto Jones, holds a prominent position in the world of luxury watches. Based in Schaffhausen, Switzerland, the brand is celebrated for its diverse collections, such as the Portugieser and the Pilot’s Watches, which span the spectrum from elegant to sports watches. IWC’s unique approach to watchmaking blends human craftsmanship and creativity with cutting-edge technology and processes, resulting in timeless and innovative timepieces.
With a history spanning more than 150 years, IWC has earned a reputation for crafting professional instrument watches and functional complications, notably chronographs and calendars. The brand’s commitment to innovation is evident in its use of advanced materials such as titanium, ceramics, Ceratanium®, and titanium aluminide, showcasing a pioneering spirit in the industry. In addition to its technical prowess, IWC is a leader in sustainable luxury watchmaking, sourcing materials responsibly and implementing measures to minimize its environmental impact.
Guided by the principles of transparency, circularity, and responsibility, IWC crafts timepieces designed to withstand the test of time and continuously strives to responsibly improve every aspect of its manufacturing, distribution, and servicing processes. Beyond watchmaking, IWC engages in partnerships with organizations working globally to support children and young people, emphasizing its commitment to positively impacting the world. With its rich heritage and dedication to excellence, IWC Schaffhausen remains a beacon of innovation and responsibility in luxury watches.