Slice, the beloved mango beverage brand, has revealed its latest brand ambassador for the summer of 2024: the acclaimed actress Nayanthara. This collaboration aims to strengthen Slice’s bond with its audience, solidifying its position as the go-to drink for mango enthusiasts across the nation.
Slice has long been synonymous with satisfying mango cravings, earning its place in households as the ultimate indulgence. Similarly, Nayanthara has carved out her niche as one of Indian cinema’s most celebrated actresses, earning the title of ‘Lady Superstar’ for her exceptional talent and captivating performances.
With a promise to infuse more fun and excitement into the upcoming summer season, Slice and Nayanthara’s partnership will be marked by a new campaign that is set to captivate audiences nationwide.
Expressing her enthusiasm for joining Slice as its newest face, Nayanthara shared, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”
Echoing Nayanthara’s excitement, Anuj Goyal, associate director of Slice and Tropicana at PepsiCo India, commented, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brand connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with the new film as well, and it will be loved by everyone.”
With Nayanthara’s star power and Slice’s refreshing taste, this partnership is poised to elevate the summer experience for mango lovers everywhere. Stay tuned for the unveiling of their exciting new campaign, promising to immerse audiences in the delightful world of Slice like never before.