Myntra appoints Anushka Sharma and Virat Kohli as their first brand ambassadors, it is estimated that the brand may be shelling out upwards of ₹10 crore for the couple as brand endorsement fee.
This is the couple’s second big brand endorsement deal after men’s ethnic wear brand Manyavar with which they are associated since 2017.
Myntra has launched an integrated campaign called ‘Go Myntra-la-la’ which they will promote across television, print, digital and outdoor. McCann Worldgroup, Bengaluru has created the television campaign, which features the couple sporting a variety of apparels and accessories from the site.