The beautiful actor Fatima Sana Shaikh has been appointed as the new brand ambassador for Marico Limited’s Kaya skincare range. This reflects the company’s efforts to strengthen the connection between Kaya and its consumers. Kaya, a brand with over two decades of dermatological expertise, offers more than 75 products that are co-created with dermatologists and specifically designed for Indian skin.
The appointment of Fatima Sana Shaikh underlines Kaya’s focus on authentic, science-led beauty. The brand offers solutions across skincare, haircare, and body care, addressing concerns including acne, pigmentation, sun protection, ageing, and overall skin wellness. With a diverse portfolio, Kaya aims to simplify the skincare journey for its consumers, eliminating confusion caused by numerous trends and conflicting advice.
By bringing Fatima on board, Marico hopes to connect with audiences who value confidence, relatability, and a modern approach to beauty. Her presence is expected to reinforce Kaya’s promise of offering effective, trustworthy solutions backed by dermatologists. The brand’s products are designed not only to address specific skin concerns but also to provide reliable results, helping users build confidence in their skincare choices.
Marico manages the sales and marketing of Kaya products outside its clinics, expanding the brand’s reach while maintaining its focus on quality and science. The collaboration with Fatima is part of Marico’s broader strategy to highlight the brand’s commitment to skincare that is rooted in research and expertise.
With this partnership, Kaya aims to strengthen its positioning as a brand that blends scientific knowledge with practical, everyday skincare solutions. The combination of a trusted celebrity ambassador and a comprehensive, dermatologist-backed product range is expected to make Kaya a go-to choice for Indian consumers seeking effective and reliable skincare solutions.