Streax, a leading hair colour brand from Hygienic Research Institute (HRIPL), has unveiled a vibrant new television commercial (TVC) starring Bollywood icon Malaika Arora. Conceptualized and executed by Lowe Lintas, the campaign showcases Streax Gel Hair Colour as the go-to solution for grey coverage, nourishment, and radiant shine.
The latest TVC introduces viewers to the transformative power of Streax Gel Hair Colour, positioning it as more than just a hair dye—it’s a beauty essential. Priyanka Puri, Senior Vice President of Marketing at HRIPL, shared her excitement about the campaign:
“The Streax Gel Hair Colour TVC featuring Malaika Arora marks an exciting new chapter for our brand. This campaign celebrates transformation and innovation through our Shine Revolution. With perfect grey coverage, smoothness, and unparalleled shine, Streax Gel Hair Colour is designed to help women stand out. Malaika’s association amplifies this message, inspiring women to embrace this revolutionary product.”
Renowned for her grace, confidence, and fearless individuality, Malaika Arora embodies the core values of Streax Gel Hair Colour. Her presence in the campaign highlights the product’s focus on self-expression and brilliance.
Sharing her thoughts, Malaika said: “For me, hair is a reflection of confidence and self-expression. I have always believed in boldly standing out, and Streax Gel Hair Colour aligns perfectly with my philosophy. It’s a game-changer that offers grey coverage, nourishment, and stunning shine, making it ideal for anyone who embraces life with vibrancy and confidence.”
Madhu Noorani, President – Creative at Lowe Lintas, reflected on the creative journey of the campaign: “With Streax Gel Hair Colour, we wanted to capture the essence of transformation and ignite a Shine Revolution. This campaign is more than an advertisement; it’s a celebration of bold self-expression and superior product innovation. Malaika Arora brings this vision to life, inspiring confidence and brilliance, and empowering every woman to express her unique self with vibrant, flawless hair.”
Product Details and Availability
The TVC highlights Streax Gel Hair Colour’s innovative formula, designed for:
- Grey Coverage: Achieve seamless, natural-looking results.
- Nourishment: Enriched with conditioners for smooth, healthy hair.
- Brilliant Shine: Delivering a luminous, polished finish.
Available in four shades—Natural Black, Natural Brown, Dark Brown, and Burgundy—Streax Gel Hair Colour caters to diverse preferences. The product is accessible through retail stores and online platforms like Amazon, Flipkart, Myntra, and Nykaa.