Indian Hotels Company Limited (IHCL), renowned for its iconic brand Taj, has proudly announced Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur as its esteemed brand ambassador. This significant partnership underscores Taj’s unwavering dedication to showcasing and safeguarding India’s rich cultural heritage.
Parveen Chander Kumar, Executive Vice President of Sales & Marketing at IHCL, expressed the company’s enthusiasm for this collaboration. “Taj has long been hailed as a custodian of Indian heritage,” he remarked. “In its 120 years, ‘Taj’ has left an indelible mark on history, shaping the evolution of hospitality in India.”
Kumar continued, emphasizing the importance of the alliance with Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur. “This partnership further solidifies Taj’s commitment to highlighting and preserving the diverse cultural legacy of our nation,” he stated. “His multifaceted approach to promoting tourism in Rajasthan, including empowering the local community, perfectly aligns with IHCL’s ESG+ framework.”
Intricately woven into the tapestry of India’s history, Taj boasts a presence in key historic destinations across the country, including Udaipur, Jaipur, Jodhpur, Jaisalmer, Gwalior, Hyderabad, Varanasi, and Mumbai. The brand is deeply committed to conserving the cultural heritage of these regions while offering guests an immersive experience.
Reflecting on his new role, Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur expressed his delight. “Taj has demonstrated an unwavering commitment to reviving India’s glorious past by restoring some of the country’s most revered palaces dating back to the pre-independence era,” he remarked. “I am honored to be associated with this illustrious brand and look forward to working together to promote India’s historic destinations and the royal legacies intertwined with its communities.”
The appointment of Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur as Taj’s brand ambassador signifies a union of two entities deeply rooted in India’s cultural fabric. Together, Taj and Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur are poised to embark on a journey that celebrates the nation’s heritage and fosters sustainable tourism for generations to come.