Klook and Merlin Entertainments announced strategic global partnership

Klook and Merlin Entertainments a location-based entertainment, based in Great Britain on Tuesday announced its strategic global partnership for travel activities and services booking platform.

Keeping modern mobile travelers in mind, the two teamed to enhance guest experiences at eight Merlin attractions across Asia through a series of marketing promotions, user experience optimization, data analytics, and information exchange.

Speaking on the partnership, CS Soong, general manager, SEA region at Klook, said, “Travelers are more tech-savvy than ever; they do their research before every journey, and are constantly searching for convenient and value-for-money solutions. We are confident that this collaboration will provide overall better experiences for travelers.”

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