Dabur India, a renowned name in the world of personal care products, has unveiled its latest innovation in oral hygiene – the Dabur Red Bae Fresh Gel Toothpaste Variant. Adding star power to the launch, the brand has signed Bollywood heartthrob Kartik Aaryan as its brand ambassador for this exciting new product.
The launch campaign, creatively crafted by Ogilvy India, has been strategically designed to capture the attention of Generation Z and Millennials. The campaign’s primary focus is to emphasize the role of personal and oral hygiene in boosting self-confidence and making an indelible impression. Commencing with print advertisements, the campaign is set to make its mark across television and digital platforms.
Abhishek Jugran, Vice President–Marketing at Dabur India, expressed his pride in introducing the Dabur Red Bae Fresh Gel. He highlighted the product’s innovative 5 Natural Activs formulation, underlining the brand’s customer-centric approach. Kartik Aaryan’s dynamic persona was identified as the perfect embodiment of the brand’s values, adding significant weight to the launch.
Kartik Aaryan shared his excitement about the association, stating, “I am delighted to be part of the Dabur family. Dabur Red is an iconic and trusted brand from the House of Dabur. I am very excited to launch their latest Gel toothpaste offering ‘Dabur Red Bae Fresh Gel,’ which represents youthfulness, attraction, energy, and confidence with a touch of desi factor that resonates with my personality.”
The creative mind behind the campaign, Ritu Sharda, CCO of Ogilvy India (North), highlighted that the Dabur Red Bae Fresh Gel aims to cater to the preferences of today’s youth. The campaign aptly captures the “Saason ka Perfume” concept, aligning with Gen Z’s aspiration to exude freshness and confidence. The promise of 12-hour freshness further solidifies the campaign’s essence, with Kartik Aaryan’s infectious energy giving life to the campaign.
Augustus Daniel, Head of Marketing-Oral Care, emphasized the product’s alignment with Gen Z’s and Millennials’ preferences. The brand’s comprehensive 360-degree campaign spanning multiple media channels aims to captivate the hearts of India’s youth. Kartik Aaryan’s endorsement acts as a vital ingredient in the campaign’s recipe for success.
Dabur’s latest offering, the Dabur Red Bae Fresh Gel Toothpaste Variant, alongside its engaging campaign, is poised to leave a lasting impression in the minds of consumers. With Kartik Aaryan’s charm and the product’s unique benefits, Dabur continues to demonstrate its commitment to delivering quality personal care solutions that cater to the evolving preferences of today’s generation.