Emcer, powered by Infra.Market has announced Bollywood icon Kareena Kapoor as its new brand ambassador. Renowned for its commitment to innovation, superior quality, and cutting-edge design, Emcer aims to revolutionize the ceramics industry with products that combine modern aesthetics and exceptional functionality.
For over three decades, Emcer has earned customers’ trust by offering an extensive range of innovative solutions in ceramics. By onboarding Kareena Kapoor, the brand solidifies its position as a symbol of luxury and design excellence. The partnership aligns perfectly with Emcer’s ethos of creating holistic design solutions that transcend traditional boundaries.
Gautam Patel, Managing Director of Emcer Tiles Pvt. Ltd., expressed his enthusiasm about the collaboration, stating, “Emcer embodies innovation, quality, and elegance, making Kareena Kapoor the perfect ambassador for the brand. Her timeless appeal and sophistication resonate with our vision of redefining modern living. With Infra.Market’s technological expertise and Kareena’s association, we are confident in elevating Emcer’s identity as a hallmark of luxury and design excellence.”
Known for her versatile acting and impeccable style, Kareena Kapoor embodies Emcer’s vision of transforming everyday spaces into luxurious environments. Commenting on her association with the brand, Kareena said, “I am excited to partner with Emcer, a brand that reflects my appreciation for elegance, style, and sophisticated design. Their vision of transforming spaces into both beautiful and functional works of art is something I truly admire, and I look forward to contributing to their journey.”
Marking a new era in its branding, Emcer has introduced its campaign, #NotJustTiles, to establish itself as a premium lifestyle choice. This proposition emphasizes Emcer’s commitment to offering more than just tiles—it delivers holistic design experiences characterized by superior craftsmanship, innovative technology, and timeless style.
The campaign, featuring Kareena Kapoor, will roll out in multiple phases across diverse platforms, including Cinema, OTT, Digital, and Out-Of-Home (OOH) advertising. The initiative aims to highlight Emcer’s dedication to transforming spaces into luxurious, functional environments.