Renowned Indian director, producer, and television personality Karan Johar has been chosen as the brand ambassador for BLACK+DECKER® Large Appliances in India by Indkal Technologies, the license partner for BLACK+DECKER® in the country. This collaboration marks a significant move for the appliance brand, introducing its first celebrity partner to represent its line of Air Conditioners, Refrigerators, and Washing Machines.
The announcement was made by Indkal Technologies, highlighting that BLACK+DECKER® Large Appliances embody a premium easy-by-design product range, known for its intuitive features that align seamlessly with Karan Johar’s style, craftsmanship, and commitment to delivering superior experiences, both on and off the screen.
Anand Dubey, CEO of Indkal Technologies, expressed his excitement about having Karan Johar as the face of BLACK+DECKER® Large Appliances in India. Dubey emphasized that Karan’s style perfectly complements the brand’s focus on offering premium products with cutting-edge technology, top-notch performance, and elegant design.
Karan Johar also shared his enthusiasm for the partnership, stating, “I am delighted to be associated with BLACK+DECKER®, a brand known for its high standards and innovative products. I’ve always believed that high quality and innovation lend style and class to everything in life, and BLACK+DECKER® brand has exemplified that for many decades.”
As a prominent figure in the entertainment industry, Karan Johar’s collaboration with BLACK+DECKER® is expected to bring a fresh perspective to the brand and resonate with consumers who appreciate a blend of style, innovation, and performance in their home appliances.
Amit Datta, Commercial Director Licensing at Stanley Black & Decker, the parent company of BLACK+DECKER®, expressed confidence in the collaboration, stating, “This collaboration combines our easy-by-design vision with Karan’s reach and immaculate grasp of consumers in India.” As BLACK+DECKER® aims to continue its leadership in home products, this partnership with Karan Johar is anticipated to enhance the brand’s connection with consumers and reinforce its commitment to quality and innovation.
Karan Johar’s influence and recognition are expected to contribute significantly to BLACK+DECKER® Large Appliances’ market presence and consumer appeal, marking a new chapter in the brand’s journey in the Indian market.