Sugar Free, a leading brand in the sugar substitute market, has announced Indian actor and fitness icon Janhvi Kapoor as its new brand ambassador. This partnership aims to strengthen the brand’s appeal to fitness-conscious individuals and those looking for healthier alternatives to sugar.
Janhvi Kapoor, known for her love of food and commitment to a balanced lifestyle, is the perfect fit for the brand. She represents health, energy, and moderation, making her an ideal advocate for guilt-free indulgence.
With a 95% market share, Sugar Free has been a pioneer in offering alternatives to traditional sugar. The brand’s products, including Sugar Free Gold Plus, Sugar Free Green, and Sugar Free Natura, provide options for those who want to maintain a healthy lifestyle without compromising on taste.
Tarun Arora, CEO of Zydus Wellness, emphasized that Sugar Free has led the health and wellness space in India for over 30 years. As consumers seek healthier choices, the brand continues to evolve. Arora believes Janhvi Kapoor is the right choice to promote Sugar Free’s mission of making wellness accessible and aspirational.
Janhvi Kapoor shared her excitement about the collaboration, stating that Sugar Free has been a part of many households for years. She values a balanced lifestyle and appreciates that Sugar Free allows people to enjoy their favorite sweets without guilt. She looks forward to inspiring others to embrace a healthier way of living.
This partnership marks a new phase for Sugar Free, reinforcing its position as a trusted choice for those who want to enjoy sweetness without the drawbacks of regular sugar.