Paula’s Choice, a leader in science-driven skincare, has unveiled Olympian and Dancing With the Stars Season 33 runner-up Ilona Maher as its first-ever brand ambassador. The American rugby player and social media influencer starts her partnership by fronting the campaign for the brand’s newest launch—the Pro-Collagen Peptide Plumping Moisturizer. The moisturizer will be available starting January at Sephora and Paula’s Choice’s official website.
Ilona Maher, celebrated for her athletic prowess and vibrant personality, is the ideal face for Paula’s Choice. Known for her authenticity and approachable charm, Maher brings her sporty sensibility to the campaign, which features her in a locker room setting. Dressed in a chic pink ensemble, complete with a pleated tennis skirt and matching bullhorn, Maher exudes confidence and fun while showcasing the product’s innovative benefits.
Maher’s partnership goes beyond traditional endorsement. She will serve as a “Skin Care Coach” to her vast social media following, offering “Pep Talks” that highlight her skincare routine, favorite tips, and the Pro-Collagen Peptide Plumping Moisturizer’s game-changing formula.
“Paula’s Choice Peptide Moisturizer is a game-changer for me,” Maher shared in a statement. “It’s packed with actives that perform as hard as I do, giving me the confidence to tackle anything — on or off the field.”
Tina Pozzi, Chief Marketing Officer of Paula’s Choice, expressed the brand’s enthusiasm for this collaboration. “Paula’s Choice has always been about empowering people with science-driven, effective products and knowledge. Ilona’s passion for excellence and her fearless approach to challenges mirror the high-performance ethos that defines our brand. We couldn’t imagine a better partner to launch this active-powered moisturizer.”
Pro-Collagen Peptide Plumping Moisturizer
The Pro-Collagen Peptide Plumping Moisturizer is designed for individuals seeking high-performance skincare. Key benefits include:
- Deep Hydration: Delivers long-lasting moisture to the skin.
- Collagen Boosting: Promotes collagen, elastin, and protein production to improve skin’s elasticity and bounce.
- Cruelty-Free Formula: Features non-irritating, fragrance-free ingredients.
This moisturizer reflects Paula’s Choice’s commitment to creating effective, science-backed products that empower individuals to feel confident in their skin.