The NewJeans member is the latest addition to the esteemed lineup of UGG ambassadors, bringing her unique charm and style to the beloved footwear brand’s spring-summer 2024 campaign.
Hailing from Australia, Hanni stars in the campaign showcasing two new styles from UGG: the GoldenGlow strappy, chunky sandals and the lightweight Stratus sandals, alongside the Venture Daze clog and slide in an array of vibrant hues including pink, pastel lime, tan, and white. The campaign captures the essence of playful spontaneity as Hanni embarks on a whimsical journey inspired by her “to-play list,” finding magic in everyday moments while sporting her favourite UGG shoes.
UGG’s enduring popularity among celebrities is underscored by Hanni’s endorsement, joining a prestigious roster that includes BLACKPINK members Jisoo and Lisa, as well as I.N from Stray Kids, who have all been spotted donning comfy UGG styles in their downtime.
For Hanni, the partnership with UGG holds special significance as she reminisces about her fond childhood memories associated with the brand. “UGG is a brand that I have grown up with and that exists very fondly in a lot of my younger memories, so to have been given the opportunity to work with them, let alone become their Global Ambassador, is such a surreal moment for me,” she shared in a statement.
Expressing her gratitude and excitement, Hanni added, “I am not only so, so grateful and thankful, but I’m also ecstatic and looking forward to sharing my love for UGG with you as well!! <3” Hanni’s ambassadorship with UGG further solidifies her status as a global influencer, complementing her existing roles as a global ambassador for Gucci and Armani Beauty.
The UGG team shares in Hanni’s enthusiasm, with Anne Spangenberg, president of UGG, expressing their delight at having Hanni on board. “We are honored to announce Hanni as our new global ambassador for UGG. Her approach to style and how she authentically wears UGG products makes her an exceptional face to represent the brand,” stated Spangenberg. “The way Hanni connects with her fans and inspires a new generation to embrace their individuality is something UGG has always believed in.”
Hanni’s UGG collection will launch on April 1, coinciding with the campaign’s release. As fashion enthusiasts eagerly anticipate the arrival of the latest UGG styles, Hanni’s captivating campaign, shot by Ken Ngan in Seoul, South Korea, offers a tantalizing glimpse into what’s to come. Whether you’re planning your spring and summer wardrobe or simply seeking the perfect pair of shoes, Hanni’s UGGs promise to elevate your style with a touch of effortless chicness.
Get ready to step into spring with Hanni and UGG – your perfect pair awaits!