On October 28, the South Korean female group NewJeans was created by ADOR, a division of Hybe Corporation informed that member Hanni had been appointed to represent the prestigious Gucci brand.
Gucci has appointed Hanni, the lead singer of NewJeans, as its newest brand ambassador, demonstrating the power of the K-pop wave and its importance for Europe’s largest luxury brands.
On Tuesday, she will make her debut for the Italian company when a performance of its “Cosmogonie” show is repeated in Seoul.
Five-member girl group NewJeans debuted in July with the single “Attention.” It has already received 30 million views and praise for its natural rapport on YouTube.
Gucci explained in a press release that it appointed Hanni as its new ambassador for her unique charm and style. To kick off their partnership, Hanni will attend Gucci’s upcoming “Cosmogonie” show scheduled at Seoul’s Gyeongbokgung Palace on November 1.