Durolex has recently lauched a new campaign named ‘Great Sleep Great Health’ with India’s biggest role model in the field of sports. In the latest advertisement, it can be seen that the male model is giving a monologue while encouraging viewers that if they desire an active and healthy lifestyle throughout the years, then they must choose good sleep which brings good health. The ultimate message of the ad is that one choose the perfect mattress for good sleep.
WATCH THE GREAT SLEEP GREAT HEALTH AD HERE
Great Sleep Great Health Ad Cast
Male Model
Virat Kohli (Instagram @virat.kohli)
Conceptualised by
Tilt Brand Solutions
Chief executive officer, Duroflex
Mohanraj Jagannivasan
Chief creative officer
Adarsh Atal
Product/Campaign Description
The untold truth of our MVP Virat Kohli. “For the past 10+ years, I’ve trained hard & made myself mentally and physically strong. But looking back, it worked out because I was unapologetic about sleeping on time and getting 7-8 hours of sleep. If performance matters to you, then sleep must matter.” www.duroflexworld.com #GreatSleepGreatHealth #sleep #mattress #health #sleepexpert