Goodknight India, India’s household insecticide brand from the house of Godrej Consumer Products Limited (GCPL), has recently launched a new TVC campaign featuring its product, Goodknight liquid. In the advertisement, it can be seen that a man rushes from his office to get home because he wants to meet his newly-born baby. However, when he reaches home, he gets to see that the baby is still sleeping, and then he just turns on the Goodnight liquid. The man tells his wife that once again he cannot say good night to his baby, while she tells him that he’s already said it and looks at the Goodnight product.
WATCH THE GOOD KNIGHT – THERE ARE MANY WAYS TO SAY GOOD NIGHT HERE
Good Night Ad Cast
Male Model
Mohd Zeeshan Ayyub (Instagram @mohdzeeshanayyub)
AVP & Category Head – Home Care, Godrej Consumer Products Ltd (GCPL)
Shekhar Saurabh
Conceptualised by
Light Box
Product/Campaign Description
There are no perfect dads, but dads who try are perfect in their own way. Good Knight celebrates these trying dads in its newest campaign.