Zinchenko Joins Skechers as Football Boot Ambassador
Skechers has announced Arsenal star Oleksandr Zinchenko as the latest addition to its roster of brand ambassadors. The Ukrainian national team defender is set to represent Skechers’ cutting-edge football footwear, particularly the Skechers Razor football boot.
Zinchenko’s partnership with Skechers marks a significant step for the brand as it solidifies its presence in the football arena. Following the success of their initial foray into football with England captain Harry Kane in August 2023, Skechers has rapidly expanded its football offerings, featuring three distinct styles available in various colorways tailored for both men and women.
The Skechers Razor model, showcased by Zinchenko in the all-white Diamond Ice Pack colorway, is now officially available in Skechers stores and online, allowing football enthusiasts to experience the latest in football footwear technology.
As a brand ambassador, Zinchenko will feature prominently in Skechers’ multi-platform marketing campaigns and will be among the first football players to showcase the Skechers Razor boot on the pitch. The move signifies Skechers’ commitment to aligning its brand with elite athletes and ensuring that its products meet the rigorous demands of professional football.
Expressing his enthusiasm for the collaboration, Zinchenko stated, “Skechers may be relatively new to football, but they’re doing everything right, and I really appreciate how much their team focuses on working with athletes to create the perfect boot. The ‘Razor’ feels wonderful on the pitch and gives me the performance I need to excel—it really is the best boot I’ve ever worn. Proud to be working with Skechers and look forward to helping grow this brand in our sport.”
Greg Smith, Skechers Performance VP of product development and merchandising, highlighted the brand’s success since entering the football market, citing Harry Kane’s remarkable achievements in Skechers boots. Smith expressed confidence in Zinchenko’s role as an elite defender in the Premier League, describing him as the perfect addition to the Skechers roster and a complementary force to the brand’s existing association with Kane.
Smith stated, “Our team illustrates how Skechers Football offers a range of boots that deliver innovation, performance, and our signature comfort for every type of player, in every position, across the pitch.”
The partnership with Zinchenko signifies a strategic move by Skechers to diversify and strengthen its position in the competitive football market. As the brand continues to make waves, the collaboration with the Arsenal defender is expected to enhance Skechers’ visibility and reputation within the global football community. Watch out for Zinchenko making strides on the pitch, adorned in the Skechers Razor boots, as the brand cements its place as a formidable player in the world of football footwear.