The Imaging Division of FUJIFILM North America Corporation has partnered with McCann on the launch of its new interactive global branding campaign for its INSTAX line of products.
The campaign not only focuses on brand awareness, but also it focuses on the importance of creating shareable memories that can be printed and given to others. The campaign is launched with the tagline, “Don’t just take, give™”.”
The new campaign will be communicated via series of vignettes showing different people bringing the joy of INSTAX to life in their daily experiences, via street photography, travel adventures, nights to remember with best friends, and making new friends with INSTAX as the social connector. The branding campaign will be executed worldwide via traditional media, consumer engagement initiatives, social media, at retail, and other out-of-home environments.