Former Miss World and Bollywood actress, Manushi Chhillar, has been named as the newest Global Brand Ambassador for Estée Lauder. This comes after Manushi previously served as the face of Estée Lauder India’s Advanced Night Repair campaign in Fall 2022. She will now appear in India’s upcoming campaign for Double Wear Stay-in-Place Makeup, debuting later this month. Manushi will join the current roster of Estée Lauder global talent including Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.
In a statement, Global Brand President for Estée Lauder and AERIN Beauty, Justin Boxford, said, “In addition to her rising star power, Manushi’s dedicated use of her platform to bring about positive social change in India and beyond will enable us to continue to reinforce our brand’s commitment to championing women’s advancement around the world.”
Manushi, who is also an advocate for women’s rights, expressed her excitement at joining the Estée Lauder family, adding that the brand’s founder, Mrs. Estée Lauder, was a visionary woman who proved that anything was possible with hard work, passion, and dedication. Meanwhile, Dikshita Shukla, Brand Manager for Estée Lauder and The Ordinary, India, said that Manushi embodies the brand’s philosophy of ‘beauty with a purpose.’ As an actress, Manushi has signed a three-film deal contract with Yash Raj Films and made her acting debut last year in the period drama, Samrat Prithviraj.