Reformation’s Commitment to Sustainable Swimwear

In an era where sustainability is paramount, fashion brands are under increasing pressure to innovate and adapt. Leading the charge in eco-conscious fashion, Reformation has once again raised the bar by launching its latest endeavour: a seriously sustainable swimwear line.

Known for its commitment to environmentally friendly practices, Reformation has expanded its offerings to include vintage-inspired bikinis and swimsuits that exude effortless chic and boast impressive eco credentials. This latest move is no surprise from the brand that has long been a favourite among those seeking stylish yet sustainable clothing options.

While Reformation initially dipped its toes into swimwear back in 2019 with a small edit made from ECONYL nylon, a regenerated textile derived from ocean and landfill waste, it soon realized that there was room for improvement. Despite its eco-friendly origins, ECONYL still posed a problem due to the release of microplastics when washed. Undeterred, Reformation returned to the drawing board for a more sustainable solution.

Enter Italian fabric manufacturer Fulgar and their innovative biobased textile, EVO. Derived from the castor plant, EVO is soft, renewable, and entirely plastic-free. Unlike traditional synthetic fabrics, the production of EVO requires minimal water, making it a more environmentally friendly choice. With this new material in hand, Reformation set out to create a swimwear line that not only looked good but also did good for the planet.

The result? A collection of one-piece swimsuits and elegant bikinis that seamlessly transition from the beach to the bar. Available in classic solid colors as well as signature dotted, checked, and floral prints, there’s something for every style preference. And with sizes ranging from XS to XL, inclusivity is at the forefront of Reformation’s ethos.

But Reformation’s commitment to sustainability continues beyond there. In a bid to reduce waste, a small portion of the new swimwear collection still utilizes leftover ECONYL from previous collections. This is a testament to the brand’s dedication to minimizing its environmental footprint at every turn.

To accompany their sustainable swimwear line launch, Reformation has enlisted the stunning Tina Kunakey to front their campaign. Her effortless beauty and natural charm perfectly embody the collection’s spirit, further cementing Reformation’s status as a brand that effortlessly blends style with sustainability.

Whether lounging poolside or soaking up the sun on a sandy beach, Reformation Swim is the perfect companion for your next vacation. And with its planet-friendly credentials, you can feel good knowing that your swimwear choice positively impacts the world.

Reformation Swim is available in-store and online, inviting consumers to dive into a new era of sustainable fashion. So why choose between style and sustainability when you can have both? Thanks to Reformation, eco-conscious fashion has always looked better.

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