Flite apoints Ranveer Singh as its Brand Ambassador
Footwear Company Relaxo Footwears Ltd., roped in actor Ranveer Singh as brand ambassador for ‘Flite’. The footwear brand has planned a new 360-degree campaign by Arms Communication with Singh to build its connect with the middle class.
Through this new association, Flite aims to strengthen its leadership position in the open footwear category and would leverage Ranveer’s versatility to achieve its goals.
Speaking on the association, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said, “We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious and energetic personality resonates well with our brand positioning.”