Ellementry.com, an online and offline store for handmade household kitchenware and furniture, is planning to expand and very soon it will launch TVC for reaching more and more people.
Ellementry.com has always been using digital and print as their primary marketing mediums to reach out to their target groups. In the process, the brand plans to open five retail outlets in tier I, II, III cities by end of this year.
Vibhas Sen, Marketing Head, Ellementry.com said, “Digital is the lead medium of communication for the brand. However, to build awareness, we advertise on print media.”