Bollywood megastar Shah Rukh Khan has been appointed as the brand ambassador for Elan Group, a leading National Capital Region (NCR) real estate developer. This collaboration brings together two titans—one from the world of cinema and the other from the domain of luxury real estate—to redefine opulence and architectural excellence.
Announcing the partnership, Elan Group emphasized that Shah Rukh Khan’s legacy of passion, resilience, and achievement aligns perfectly with the company’s ethos. The association is seen as more than just an endorsement; rather, it represents a shared commitment to ambition, perfection, and innovation.
“I have always believed that greatness is achieved by those who dare to push boundaries. Elan Group embodies that fearless spirit, and I’m delighted to be part of this association,” said Shah Rukh Khan, expressing his excitement about the collaboration.
Elan Group, known for its ultra-luxury projects across residential, commercial, and mixed-use developments, has been reshaping skylines with groundbreaking designs and premium living spaces. With 15 projects under its portfolio, the brand is synonymous with exclusivity and architectural brilliance.
Akash Kapoor, Director of Elan Group, welcomed Shah Rukh Khan with high praise, stating, “At Elan Group, we do not just build projects—we create icons. Shah Rukh Khan is more than just a superstar; he is a phenomenon. His larger-than-life persona and relentless pursuit of perfection resonate seamlessly with our vision.”
This move places Elan Group among a growing list of real estate developers leveraging Bollywood icons’ star power. The trend of signing celebrities as brand ambassadors continues to dominate the industry, with names like Amitabh Bachchan, signed by Pune-based Gera Developments in 2023, reinforcing the appeal of luxury living.
With Shah Rukh Khan now the face of Elan Group, the brand is set to scale new heights in luxury real estate, promising unparalleled elegance and sophistication for its clientele.