Deepika Padukone Drives Forward as Hyundai India’s Global Brand Ambassador

Bollywood superstar Deepika Padukone has taken the wheel as Hyundai India’s global brand ambassador, steering the brand into an exciting new chapter. In a recent Instagram post by Hyundai India, the 37-year-old actress was welcomed with the caption, “We welcome the global icon @deepikapadukone to the Hyundai family. Fasten your seatbelts for an ultimate drive!”

The accompanying image featured Deepika Padukone looking stunning in a black shoulder-slit dress as she posed confidently in front of a Hyundai car. While the actress shared the post on her Instagram stories, she left it captionless, letting the image speak volumes.

This collaboration comes at an exciting time in Deepika’s career, as she gears up for the release of Sidharth Anand’s Fighter, scheduled to hit theaters on January 25, 2024. In the movie, she will be sharing the screen with Hrithik Roshan, Anil Kapoor, and Karan Singh Grover, playing the role of Squadron Leader Minni in this high-octane aerial action thriller.

Deepika, known for her versatility, also has Nag Ashwin’s upcoming film Kalki 2898 AD in the pipeline, where she will star alongside Prabhas, Amitabh Bachchan, Disha Patani, and Kamal Haasan. Additionally, fans can look forward to her appearance in Rohit Shetty’s Singham Again, alongside Ajay Devgn, Ranveer Singh, Tiger Shroff, and Akshay Kumar.

Expressing his enthusiasm about the collaboration, Mr. Tarun Garg, COO of Hyundai Motor India Ltd., emphasized Deepika’s magnetic charm and illustrious career, which align perfectly with Hyundai’s young and dynamic brand. Garg highlighted the focus on leveraging Deepika’s influence, particularly among the vibrant youth, to bridge the gap between Hyundai’s cutting-edge automobiles and the aspirations of the energetic and forward-thinking demographic.

Hyundai envisions this partnership with Deepika Padukone as mutually beneficial, capitalizing on her strong emotional bond with the Indian audience, making her an ideal brand ambassador for Hyundai Motor India. The automaker aims to foster a community that celebrates inclusivity and accessibility within the automotive experience.

It’s worth noting that Bollywood megastar Shah Rukh Khan has been Hyundai’s brand ambassador for an impressive 25 years, and the recent gift of the Ioniq 5, Hyundai’s first electric vehicle, further solidifies the enduring partnership. Hyundai has also tapped into the world of sports, appointing Indian cricketer Hardik Pandya as the brand ambassador for the Exter, the micro-SUV that recently won the Indian Car Of The Year (ICOTY) award.

As Deepika Padukone takes the driver’s seat for Hyundai India, it’s evident that the brand is poised for an exciting journey, combining the glamour of Bollywood with the cutting-edge innovation of Hyundai automobiles. Buckle up for a ride with the global icon at the wheel!

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