Dabur India has taken a significant step toward addressing women’s health concerns with its latest initiative, featuring the star shooter and double Olympic medallist Manu Bhaker as the brand ambassador for Dabur Khajurprash. This move is part of an integrated media campaign to raise awareness about the benefits of Dabur Khajurprash, which is specially formulated to combat iron deficiency, support healthy haemoglobin levels, and boost immunity in Indian women.
Rajeev John, Executive Vice President of Dabur India Ltd, expressed enthusiasm about the collaboration, stating, “We are very excited to partner with Star Shooter and Double Olympic Medallist Ms. Manu Bhaker as the brand ambassador of Dabur Khajurprash and welcome her to the Dabur Family. Manu Bhaker’s vibrant persona, pan-India appeal, confident attitude coupled with her strength, performance, and self-made career, makes her a great fit for our brand.”
Manu Bhaker’s journey of perseverance and excellence mirrors Dabur Khajurprash’s core values, making her an ideal representative for a product that aims to empower women across the country.
The campaign is a response to a critical health issue in India: anaemia among women. As Amit Garg, General Manager-Marketing, Dabur India Ltd, highlighted, “In India, approximately 1 out of 2 adult women are anaemic. Symptoms like frequent headaches, extreme fatigue, hair loss, and pale skin are common manifestations of iron deficiency.”
Dabur Khajurprash offers a holistic solution to these challenges. Made from premium-quality dates and enriched with over 40 Ayurvedic herbs and ingredients, it enhances iron levels and provides a tasty and nutritious option for daily health maintenance.
The natural sweetness of dates combined with Ayurvedic goodness ensures that Dabur Khajurprash resonates with women seeking convenient and effective ways to fortify their health amidst their busy lives. Through this campaign, Dabur India aims to encourage women to prioritize their well-being and overcome struggles related to iron deficiency.
Sharing her thoughts on the partnership, Manu Bhaker said, “I am delighted to be a part of the Dabur family and to be the face of Dabur Khajurprash. Through the new campaign, I would urge women to focus on their health and maintain healthy iron and haemoglobin levels to live a fulfilling life.”
As a young, accomplished athlete, Manu Bhaker inspires women across the country. Her association with Dabur Khajurprash is expected to resonate with audiences and amplify the message of health and empowerment.