Global footwear and lifestyle powerhouse Converse has appointed Bollywood stars HarVardhanhan Kapoor and Khushi Kapoor as its brand ambassadors for India, marking an exciting step in the brand’s journey as it prepares to establish its first exclusive retail store in the country.
Known for its iconic sneakers that have defined generations, Converse prides itself on fostering self-expression and individuality. The choice of Harsh Varrdhan Kapoor and Khushi Kapoor as ambassadors perfectly aligns with these values.
Harsh Varrdhan, a self-proclaimed sneaker enthusiast and long-time Converse loyalist, embodies the brand’s spirit of creativity and originality. Renowned for his bold and experimental fashion sense, he seamlessly integrates edgy footwear into his style, mirroring Converse’s ethos of pushing fashion boundaries. “Harsh Varrdhan Kapoor perfectly embodies the brand’s core ideology of self-expression,” Converse shared in a statement.
With her striking individuality and fearless approach to fashion, Khushi Kapoor complements Harsh Varrdhan’s energy. Whether on the red carpet or in her cinematic endeavors, Khushi has carved a niche for herself with her unconventional style. With her strong connection to youth culture and evolving trends, Khushi represents Converse’s commitment to staying relevant and dynamic in a fast-changing fashion landscape.
The announcement comes ahead of the launch of Converse’s first flagship store in India, set to open on Mumbai’s iconic Linking Road. This milestone will allow the brand to deepen its engagement with Indian shoppers, blending its rich 115-year heritage with the pulse of India’s vibrant youth culture.
As a part of Nike Inc., Converse continues to resonate with a global audience while adapting to the local context. The India expansion is a strategic move to tap into one of the world’s fastest-growing consumer markets, focusing on creativity, originality, and inclusivity.
The partnership with Harsh Varrdhan Kapoor and Khushi Kapoor signifies more than just brand representation—it’s a celebration of youth culture and individuality in a market brimming with potential. With the ambassadors’ unique flair and the brand’s legacy of innovation, Converse is poised to impact India’s fashion and lifestyle scene.
For sneakerheads and fashion enthusiasts alike, the debut of Converse’s flagship store is not just a retail event—it’s the beginning of a cultural movement where individuality and self-expression take center stage.