boAt Welcomes Jasleen Royal as New Brand Ambassador
boAt, the leading Indian audio brand, has announced a powerful addition to its roster of brand ambassadors with the signing of acclaimed singer-songwriter Jasleen Royal. Known for her soulful melodies and impactful lyrics, Jasleen Royal joins boAt following the recent appointment of cricketer Yashasvi Jaiswal as another prominent face of the brand.
The decision to bring Jasleen Royal on board underscores boAt’s commitment to aligning with cultural influencers who embody the brand’s values of youthful energy, innovation, and a profound love for music. This announcement comes hot on the heels of boAt’s strategic investment by Bollywood icon Ranveer Singh, who has also played a pivotal role in promoting boAt’s ‘Nirvana series’ through a dynamic advertising campaign.
Aman Gupta, Co-founder and Chief Marketing Officer of boAt, expressed his enthusiasm about the partnership, highlighting Jasleen Royal’s status as not just a musical talent but a cultural icon representing the spirit of today’s youth. Gupta emphasized that Jasleen’s widespread appeal, bolstered by hits like “Heeriye,” aligns seamlessly with boAt’s mission to deliver top-tier audio experiences that resonate with audiences across India and beyond.
In her statement, Jasleen Royal conveyed her excitement about collaborating with boAt, praising the brand for revolutionizing the audio industry with its innovative product offerings. She emphasized her belief in music as a universal language and expressed confidence that boAt’s dedication to superior sound quality aligns perfectly with her own artistic vision of creating music that deeply connects with listeners.
The partnership between boAt and Jasleen Royal is poised to further solidify the brand’s position as a frontrunner in India’s audio technology landscape, combining innovation with cultural relevance to captivate music enthusiasts and fans alike.
As boAt continues to expand its footprint and influence, the collaboration with Jasleen Royal stands as a testament to the brand’s ongoing commitment to championing quality audio experiences and celebrating the power of music in uniting communities.