BharatPe, the fintech company serving offline retailers with payments, lending, and other financial services is on an aggressive growth splurge.
And in the process, the company is planning to launch a brand advertising campaign with its ambassador Salman Khan in the coming week.
In this campaign, the brand ambassador of the company, Salman will be seen educating people about the importance and ease of digital loans and payments.
BharatPe operates in 13 cities, serving more than 10 lakh merchants across Ahmedabad, Bangalore, Bhopal, Chandigarh, Delhi, Hyderabad, Indore, Jaipur, Mumbai, Mysore, Nagpur, Pune, and Visakhapatnam. The company planned to target over 25 lakh merchants on its network by the end of 2019.