Beats by Dre Launches New Campaign Featuring Shubman Gill and Ananya Panday
Global audio giant Beats by Dre has announced its first-ever campaign in India, featuring the rising cricket sensation Shubman Gill and Bollywood actress Ananya Panday. The campaign marks the release of Beats’ latest offerings in the Indian market: the Beats Solo Buds, Beats Solo 4, and Beats Pill.
The collaboration between Beats and Shubman Gill, one of India’s most promising young cricketers, is a strategic move aimed at connecting with the country’s vibrant and youthful audience. Known for his stellar performances on the cricket field, Gill’s dynamic personality aligns perfectly with Beats’ energetic and innovative brand identity. His popularity, especially among young sports enthusiasts, is expected to amplify Beats’ presence in India, where passion for both sports and music runs deep.
Expressing his excitement about the partnership, Shubman Gill said, “I am thrilled to be a part of the Beats family as one of India’s brand ambassadors. Beats is a brand that has the same commitment and dedication to performance as I do. I look forward to the great things that Beats has planned for India!”
The campaign also highlights the addition of Bollywood star Ananya Panday as a brand ambassador. Both Gill and Panday are seen embodying the youthful energy and vibrant culture of India, which complements Beats’ stylish and high-quality audio products. Commenting on the partnership, Chris Thorne, Chief Marketing Officer and Head of Product at Beats, said, “We are excited to welcome Ananya Pandey and Shubman Gill as India’s brand ambassadors. Their dynamic personalities make them the perfect fit for Beats. We look forward to our partnership and launching our new products in India.”
Beats, a subsidiary of Apple, has long been synonymous with premium audio products, offering powerful bass, superior sound quality, and trendy designs. Founded by music mogul Dr. Dre and record executive Jimmy Iovine, the brand has maintained its global dominance by delivering high-performance products with an edge. Earlier this year, Beats expanded its global partnerships by teaming up with Major League Soccer (MLS), signaling its commitment to both sports and music.
As Beats ventures into the Indian market with new product launches and high-profile collaborations, it is clear that the brand is poised to make a significant impact on the country’s fast-growing audio and tech space.