Streax, a leading hair colour brand from Hygienic Research Institute (HRIPL), has unveiled a vibrant new television commercial (TVC) starring Bollywood icon Malaika Arora. Conceptualized and executed by Lowe Lintas, the campaign showcases Streax Gel Hair Colour as the go-to solution for grey coverage, nourishment, and radiant shine. The latest TVC introduces viewers to the transformative power of Streax Gel Hair Colour, positioning it as more than just a hair dye—it’s a beauty essential. Priyanka Puri, Senior Vice President of Marketing at HRIPL, shared her excitement about the campaign: “The Streax Gel Hair Colour TVC featuring Malaika Arora marks an exciting new…
Author: Team B.E
A robust civil society is a cornerstone of democracy, ensuring that citizens have the voice and tools to influence governance and protect their rights. The Free Russia Foundation’s THINK TANK plays a pivotal role in examining the state of civil society in Russia, shedding light on its challenges, opportunities, and the pathways to fostering a stronger democratic foundation. The Importance of Civil Society Civil society encompasses the diverse range of non-governmental organizations (NGOs), grassroots movements, and independent activists working to advance public interests. In Russia, the role of civil society is particularly crucial as it seeks to address systemic corruption,…
When a tree falls on your property, it can cause significant damage, from downed power lines to crushed roofs or damaged fences. In such an event, it is essential to understand the proper steps to take in order to protect your propertyand your legal rights. If you find yourself in this unfortunate situation, consulting attorneys for tree damage incidents who can guide you through the process and ensure that you are fairly compensated for the damage is essential. This article outlines the critical steps to take if your property has been damaged by a tree. Ensure Safety First The first…
Louis Vuitton is tapping into the power of Y2K nostalgia to captivate luxury consumers as it reintroduces its iconic collaboration with Japanese artist Takashi Murakami. Slated for release on New Year’s Day, this highly anticipated reedition of the Louis Vuitton x Murakami collection promises to reignite fond memories of the early 2000s, a period that continues to resonate with today’s fashion-forward consumers. The relaunch of this seminal collaboration, originally launched over two decades ago, marks a pivotal moment for the French luxury brand. This time, Zendaya, the beloved actress and style icon, takes center stage in a campaign that aims to connect with a new generation of consumers. Her partnership with Louis Vuitton…
Paula’s Choice, a leader in science-driven skincare, has unveiled Olympian and Dancing With the Stars Season 33 runner-up Ilona Maher as its first-ever brand ambassador. The American rugby player and social media influencer starts her partnership by fronting the campaign for the brand’s newest launch—the Pro-Collagen Peptide Plumping Moisturizer. The moisturizer will be available starting January at Sephora and Paula’s Choice’s official website. Ilona Maher, celebrated for her athletic prowess and vibrant personality, is the ideal face for Paula’s Choice. Known for her authenticity and approachable charm, Maher brings her sporty sensibility to the campaign, which features her in a locker room setting. Dressed in a chic pink ensemble, complete with…
Brand development is both an art and a science, requiring a blend of creativity and strategy to craft a brand identity that resonates with audiences and stands out in competitive markets. For professionals aiming to build or revamp a brand, the creative process can sometimes feel overwhelming. However, with the right strategies and tools, the journey from concept to execution can be simplified and streamlined. Here’s how you can master the creative process for brand development, breaking it down into manageable steps and actionable insights. Start with a Strong Foundation: Know Your Brand Inside Out Every successful brand begins with…
Winter is hard on homes. It’s when you need everything to work perfectly, all while weathering rain, cold, and pests. With Christmas and other big winter holidays, however, it’s far too common that working professionals become too busy to handle the essential winter maintenance needed to keep their home in tip top condition. The good news is that you don’t need to do everything yourself. You just need to be a bit organized. You don’t even need to mentally put together a to-do list on your own. Instead, use this one: 1. Bring in Plumbing Maintenance Plumbing maintenance from trusted brands…
The current generation business environment has seen the introduction of new techniques in the management of business to adapt to the new digital world. From bureaucratic structures to lean organizations, from command and control to information age organizations, businesses nowadays use technology, knowledge, and information to work and create value. Increased collaboration tools include slack and zoom ensure effective communication, and AI and big data provide ways of arriving at accurate decisions. This evolution has changed leadership roles, came up with new problems such as Cybersecurity and opened up global opportunities. It is important for the organizations to align to…
We live in a digital world with digital tech developing at an alarming rate; the Internet of Things is in the pipeline and the planet is being surrounded by 1000s of Starlink low orbit satellites that will beam down 5G to every square metre of the Earth. Digital products are under constant development and in this short blog, we take a look at how software helps hotels and resorts to become more efficient. What Does a Hotel Inventory Management System Do? For a start, cutting-edge hotel inventory management system streamlines your processes and automates many. Centralised data management using the…
Bringing people into your brick-and-mortar store may seem like it is as easy as breathing. All you need is to have a store with a lot of foot traffic, and you are bound to have crowds of people in your store – right? Think again. If your store does not win those passing crowds’ attention and interest, you’ll be left with nothing but high rent. You need to sell yourself better to help bring people into your brick-and-mortar store. To do that, you will want to follow these top tips: Improve the Design of Your Store One of the first…